Did you know what's possible with Facebook advertising these days? I bet you will be surprised.
By installing a Facebook Pixel on your website, and determining what data they collect, you can target specific people on facebook with ads directly addressing what they are interested in.
For example, say you have a clothing business.
I think everyone knows you can send ads to people who have entered products in a shopping cart but did not purchase.. but did you know...
You can target people who visited a specific type of product.. say Women's dress pants, with adds that feature formal business attire for women, shoes, business suits, luxury items, for example.
The same thing applies to any business with a website organized in categories.
You can also build custom audiences to serve ads to an audience on Facebook who match the demographics of people who have visited your site and behaved in a certain way.
For example, you design ads and tell facebook to send them to the same demographic group that looked at children's clothing for more than 2 minutes, or even, shopped for shoes on your site and spent over $50..
Meaning, facebook will send the ad you create only to people who match that group of visitors you designate: the sex, age range, location, device used.. etc.
You can also use Google Tag manager to place tags on specific products, so you can send a product ad to only those people who put that specific product in a cart and did not purchase.
Feel free to let me know if you need assistance with any of this. Happy to help. Habanero Marketing on Facebook
