The biggest missed Opportunity in Marketing: Retargetting
Have you ever viewed a product on Amazon and seen ads on other websites asking you to buy this product you viewed?
That is Retargetting.
Did you know that you can reach out to visitors to your website or blog with specific ads when they visit other websites?
Most people don't know how many retargeting opportunities there are, and how powerful they can be in driving sales with paid advertising online.
..not just on Amazon, but on Google search results, Facebook, Pinterest, Twitter, LinkedIn, CRM's like Salesforce have retargeting programs, and many platforms as well.
In other words, if someone visits your website, and you have the Facebook pixel installed, it will place an identification tag on the visitor's computer, enabling you to sever that exact person an ad on Facebook featuring what they were looking at on your website!
Yes, that is powerful.
You can set up sophisticated Retargetting with Google tag manager that can send ads to very specific groups of visitors> for example.. someone who visited a specific section of your website and has spent money with you before.
You can then send just these people ads about new products in that category in the future.
Powerful, efficient, and effective in driving sales.
Let me know if you need help setting this up for your company.
For more information, hit me Habanero Marketing on LinkedIn
Tony
