How to Blog in 2020 - Blogging strategy that works: Updated and Fresh content!

Want to show up on a Google search?

Here is a Blogging strategy that works in 2020 and beyond: Updated and Fresh content

If you have an existing blog, or you are putting together a blogging strategy, here is a very valuable way to go about generating content, improving and taking advantage of your existing posts moving forward.

Google's search algorithm is constantly being updated, and its best to stay on top of general trends, instead of trying to chase the tail of constant updates.

Two trends that are only going to get more important in showing up higher on a Google search:

1) Searcher intent - what they are actually searching for, no matter what the search term they entered may be

2) Fresh and updated Content

So, when applying this to your blogging strategy -

If you have an existing body of work, prior blog posts, look at the analytics and take the top 20 performing posts.

Or, if you are just starting, start with 30 topics to post about, and follow the same procedure in the future.

Take your top 20 posts, and make a "rotating content wheel".

Constantly update and repost these posts with fresh and updated information.

Refine the title of the post to more accurately address search intent of the potential reader who finds your post.

For example, you have a post about blogging and it has a title of "blogging do's and dont's - my blogging advice"

Change it to "Best blogging strategies for 2020 - How to create a popular blog"

User intent for a searcher that will benefit from your blog post : how to develop a blog that ranks well on a Google search (which would not be a bad title as well)

Redirect the old url to the new post and delete the old post when the new one publishes. However, do not delete older posts that are currently driving traffic.

That way you can continually update the topics that are performing well, keep them fresh, and remove stale content that has stopped generating traffic.

Then, add to this "wheel" with fresh topics not covered previously and test them over time to see if they make the regular "content wheel" rotation.

Hope that helps,

Tony

Habanero Marketing

https://www.facebook.com/HabaneroMarketing/

Retargeting Facebook Ads, Pinterest and Google Adwords

The biggest missed Opportunity in Marketing: Retargetting

Have you ever viewed a product on Amazon and seen ads on other websites asking you to buy this product you viewed?

That is Retargetting.

Did you know that you can reach out to visitors to your website or blog with specific ads when they visit other websites?

Most people don't know how many retargeting opportunities there are, and how powerful they can be in driving sales with paid advertising online.

..not just on Amazon, but on Google search results, Facebook, Pinterest, Twitter, LinkedIn, CRM's like Salesforce have retargeting programs, and many platforms as well.

In other words, if someone visits your website, and you have the Facebook pixel installed, it will place an identification tag on the visitor's computer, enabling you to sever that exact person an ad on Facebook featuring what they were looking at on your website!

Yes, that is powerful.

You can set up sophisticated Retargetting with Google tag manager that can send ads to very specific groups of visitors> for example.. someone who visited a specific section of your website and has spent money with you before.

You can then send just these people ads about new products in that category in the future.

Powerful, efficient, and effective in driving sales.

Let me know if you need help setting this up for your company.

For more information, hit me Habanero Marketing on LinkedIn

Tony

How to Advertise on Facebook with Custom Audiences

Did you know what's possible with Facebook advertising these days? I bet you will be surprised.

By installing a Facebook Pixel on your website, and determining what data they collect, you can target specific people on facebook with ads directly addressing what they are interested in.

For example, say you have a clothing business.

I think everyone knows you can send ads to people who have entered products in a shopping cart but did not purchase.. but did you know...

You can target people who visited a specific type of product.. say Women's dress pants, with adds that feature formal business attire for women, shoes, business suits, luxury items, for example.

The same thing applies to any business with a website organized in categories.

You can also build custom audiences to serve ads to an audience on Facebook who match the demographics of people who have visited your site and behaved in a certain way.

For example, you design ads and tell facebook to send them to the same demographic group that looked at children's clothing for more than 2 minutes, or even, shopped for shoes on your site and spent over $50..

Meaning, facebook will send the ad you create only to people who match that group of visitors you designate: the sex, age range, location, device used.. etc.

You can also use Google Tag manager to place tags on specific products, so you can send a product ad to only those people who put that specific product in a cart and did not purchase.

Feel free to let me know if you need assistance with any of this. Happy to help. Habanero Marketing on Facebook

Video Marketing Strategy that Drives Sales

 Want to double the results of your Video Marketing efforts? Here is how:

Video is vital to good marketing today, yes most people dont know how to make a marketing video that drives Sales.

Lets go over the basics:

1) Choose the right thumbnail.

2) Optimize your video title about what value or solution the consumer will get, not what you are selling or what the video is about.

3) Close crop your video shot, its often going to show up as a small

4) Use text overlay in the first 10 seconds. often you video will be playing in people's feeds when the sound is off.

5) Get to the point. 60-80% of your viewers are gone in the first five seconds, so, dont start with "hi, this is so and so from such and such" Start with This is why you want to watch this video, if you want more this is where you go.. then "Hi this is So and so.. "

6) Stop after 30 seconds and pitch your business again, with teaser of why to watch the entire video.

7) At the end, again, ask your viewers to leave comments, join your group/feed/channel,

8) Add supporting linds and converting elements in the comments.

This is just the basics and just the starting elements.

Send me a direct message if you want to:

Know more about how, when and where to post, how to get the most views, how to repurpose your video as live streams, stories, teaser clips etc.

;)

Tony

#videomarketing #SEO #marketing #videomarketingtips #digitalmarketing #marketingtips #smallbusinesstips

Selling products Online? Bing Ads are no Free - How to setup Bing Shopping

Selling products Online? Bing shopping ads are now free!

In response to Google Shopping allowing you to post product ads for free there, Bing has followed suit and has made their shopping ads free as well. 

Free is good.

Here is a link to get started -

https://lnkd.in/g54F2B4

#productmarketing #digitalmarketing #onlinestore #marketing