Want to show up on a Google search?
Here is a Blogging strategy that works in 2020 and beyond: Updated and Fresh content
If you have an existing blog, or you are putting together a blogging strategy, here is a very valuable way to go about generating content, improving and taking advantage of your existing posts moving forward.
Google's search algorithm is constantly being updated, and its best to stay on top of general trends, instead of trying to chase the tail of constant updates.
Two trends that are only going to get more important in showing up higher on a Google search:
1) Searcher intent - what they are actually searching for, no matter what the search term they entered may be
2) Fresh and updated Content
So, when applying this to your blogging strategy -
If you have an existing body of work, prior blog posts, look at the analytics and take the top 20 performing posts.
Or, if you are just starting, start with 30 topics to post about, and follow the same procedure in the future.
Take your top 20 posts, and make a "rotating content wheel".
Constantly update and repost these posts with fresh and updated information.
Refine the title of the post to more accurately address search intent of the potential reader who finds your post.
For example, you have a post about blogging and it has a title of "blogging do's and dont's - my blogging advice"
Change it to "Best blogging strategies for 2020 - How to create a popular blog"
User intent for a searcher that will benefit from your blog post : how to develop a blog that ranks well on a Google search (which would not be a bad title as well)
Redirect the old url to the new post and delete the old post when the new one publishes. However, do not delete older posts that are currently driving traffic.
That way you can continually update the topics that are performing well, keep them fresh, and remove stale content that has stopped generating traffic.
Then, add to this "wheel" with fresh topics not covered previously and test them over time to see if they make the regular "content wheel" rotation.
Hope that helps,
Tony
Habanero Marketing
